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2006-05-25

Microsoft Primes PC Buyers for Premium Vista

Don't expect Microsoft to talk much about the Basic edition of Windows Vista when the operating system ships. The software maker wants you to go Premium. Microsoft is readying its marketing efforts for Vista, the successor to Windows XP slated to be broadly available in January. In its consumer campaigns, the company plans to highlight specific uses - which it calls 'scenarios' - of the operating system. In each case, Windows Vista Home Premium will be the product Microsoft tries to sell.

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